
about us



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View
Technology is not free of intention or outside of values. Behind the responses of a robot there is an algorithm, designed by a person. The false feeling of autonomy of technology may have a bigger impact if we talk about AI. It is necessary to think about limits and discuss about operating rules.
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Mission/task
Encourage social debate about the correct use and development of the AI, bring these concerns to the public agenda and support organizations in the development and adoption of ethical artificial intelligence.
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Goals
– Generate knowledge about the ethical challenges of new technologies.
– Raise awareness in society and in the business world about current ethical challenges.
– Encourage the creation of solutions to these challenges (for example, codes of conduct, regulatory aspects, definition of responsibility, keys to an ethical-technological design, etc.).
About us
As human beings, one of the elements that distinguishes us is our capacity to create together, on the basis of our imagination. We are a group of women and men aimed by the vision of creating an AI that makes us more human. For that purpose, we imagine a possible world from our different perspectives: we are technologists, philosophers, journalists, directors, communicators, scientists. Because we are different, we are all of that; because we can imagine, we create

Board of Directors

Juan Ignacio Rouyet
Digital Humanist

Diana Cobaleda
Looking for answers to the big questions

Elena Sánchez Rodríguez

Alberto Iglesias
Innovation journalist. It's not technology, but people who make the difference

María González Moreno
Between Law and Technology

Sergio Estella

Helena Cebrián
Looking for the sense of technology between brands, users and people

Mara González

Joaquín Reyes
